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Generation Y

Those born between 1980 and 1994 are referred to as Generation Y, symbolically the Y stands for why:

The workforce generation of Generation Y distinguished itself like no previous generation by an intensified search for deeper meaning in their work. Their value orientation is performance and career-focused. They demand flexibility and work-life blending from employers..

bento – SPIEGEL magazine interviewed him
Generational  expert Rüdiger Maas about:

The Millennials (Generation Y) are overtaking the middle-aged – and are then overtaken by the younger generation?
bento: Millennials are considered digital natives. Does this really mean they are automatically superior?

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