top of page


Youth Trend Study 2026
The loneliest youth we've ever had. The war in Iran, the war in Ukraine, climate change... – while the globe is plagued by countless crises and many media outlets now speak of 'polycrises', artificial intelligence (AI) and social media is taking hold in children's bedrooms across the country: More and more stressors are bombarding young people of Generation Z (born 1995-2009) and Generation Alpha (born 2010-2024), eroding their daily lives at home and at school. What effect d


Youth Trend Study 2025
In its "Youth Trend Study 2025," the Institute for Generation Research asked: How do people feel about work, politics, family, security,...


Youth Election Study 2024
The new generation of first-time voters Political cherry picking of Generation Z The representative youth election study 2024 shows a new...


Youth Election Study 2024
The new generation of first-time voters Political cherry picking of Generation Z The representative youth election study 2024 shows a new...


How artificial intelligence AI is changing the learning of Generation Alpha
What learning future should Generation Alpha prepare for? Futurologist Hartwin Maas gave an answer to these and other questions that have...


Generation Z doesn't like Facebook
Futurologist Hartwin Maas at the General-Anzeiger on November 10, 2023 In recent years, user groups on social media have changed....


Generation Z and work-life balance: prejudices and realities
Stereotypes about Gen Z are omnipresent. From convenience to a perceived greater focus on work-life balance rather than work, those born...


Is Generation Z aging faster?
Generation researcher Rüdiger Maas classifies the rumors surrounding Generation Z for the Frankfurter Rundschau. According to their own...
bottom of page
