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Generation Thinking Workshop

The four-generation workshop for managers


Together, we will tailor the following topics to meet your needs:

  • Promoting leadership that is fair across generations

  • Promote generational and age diversity

  • How do I motivate the different generations?

  • How can I attract Generation Z employees to my company?

  • How can I retain young, successful employees in my company for longer?

  • How do I align my HR marketing with the different generations?




We offer you keynote speeches and impulse presentations on Generations, especially Gen Z and Gen Alpha, as well as research on generations and future trends.

We captivate, astonish, raise awareness, and motivate your audience, providing an insightful outlook on the future of work.


Our international

Keynote speaker on generation and future research:

Dipl.-Psych. Rüdiger Maas, M.Sc.

Generation researcher

Dipl.-Wirt.-Ing. Hartwin Maas, MIB





In addition to our own research work, we also make the working world of the future tangible for you through:

  • Representative surveys (CATI, CAPI)

  • Target group analysis through interviews

  • Social scientific network analysis

  • Experiments

  • Cyberpsychology

  • Consumer behavior & Influencers

  • Generation Analysis Check (GAC)

Our references

The workshop

Generation Thinking

Make our knowledge your own

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