Generation Thinking Workshop
The four-generation workshop for managers
Together, we will tailor the following topics to meet your needs:
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Promoting leadership that is fair across generations
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Promote generational and age diversity
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How do I motivate the different generations?
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How can I attract Generation Z employees to my company?
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How can I retain young, successful employees in my company for longer?
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How do I align my HR marketing with the different generations?
Keynote
Impulses
Lectures
We offer you keynote speeches and impulse presentations on Generations, especially Gen Z and Gen Alpha, as well as research on generations and future trends.
We captivate, astonish, raise awareness, and motivate your audience, providing an insightful outlook on the future of work.
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Our international
Keynote speaker on generation and future research:
Dipl.-Psych. Rüdiger Maas, M.Sc.
Generation researcher
Generationsforschung@generation-thinking.de
Dipl.-Wirt.-Ing. Hartwin Maas, MIB
Futurologist
Zukunftsforschung@generation-thinking.de
Research
Analyzes
Studies
In addition to our own research work, we also make the working world of the future tangible for you through:
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Representative surveys (CATI, CAPI)
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Target group analysis through interviews
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Social scientific network analysis
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Experiments
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Cyberpsychology
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Consumer behavior & Influencers
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Generation Analysis Check (GAC)
Generation-Thinking® Programm
Das Generation-Thinking® Programm gibt es speziell für die Bereiche
o Führung & Leadership
o HR & Organisationsentwicklung
o Marketing & Produktentwicklung
Ihr Nutzen durch das Generation-Thinking® Programm
✔ Entlastung von HR und Führung durch intern geschulte Expert:innen
✔ Mehr Motivation, weniger Reibung in altersgemischten Teams
✔ Sichtbare Positionierung als generationensensibles Unternehmen
✔ Stärkung von Kultur, Bindung und Arbeitgebermarke
✔ Anerkannte Generation-Thinking® Zertifizierung
✔ Zertifizierter Generation-Thinking-Coach®
Zertifizierte Qualifizierung
Einstiegsverantsaltung
Dauer: 0,5 Tage
Einstieg: Perspektivwechsel & Sensibilisierung
Auch als Online-Schulung möglich
Workshops
Dauer: 1 und 2 Tage
Workshop: Vertiefung & Praxistransfer
Teilnehmende erhalten ein offizielles Zertifikate
Generation-Thinking®-Coach
Dauer: 7 Tage (6+ 1 Tag Wiederholung und Prüfung)
Generation-Thinking®-Coach – Strategie, Beratung & Multiplikatorenrolle
Teilnehmende erhalten nach erfolgreicher Prüfung die Zertifizierung. Generation-Thinking®-Coach und dürfen sich „Zertifizierter Generation-Thinking®-Coach“ nennen. In dieser Rolle können sie selbständig das Wissen in Form von Schulungen, Coaching oder Workshops weitergeben.
Auszug unserer Studien im Kundenauftrag und in Zusammenarbeit mit Partnern
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Finanzkompass Deutschland 2023 – Quo vadis? Die Generation Z in der Arbeitswelt. Studie zur Finanz- und Versicherungsbranche im Auftrag von EY
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Frauen in der Finanzbranche – Eine Teilstudie des Finanzkompasses 2023 in Zusammenarbeit mit EY
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Führungsmotivation von Erzieher*innen
In Zusammenarbeit mit elementarpädagogischen Einrichtungen in Bayern. -
Die Zukunft des Spitzensports in Deutschland
In Zusammenarbeit mit dem DOSB -
Generation Alpha in der Schweiz
In Zusammenarbeit mit der PH Zürich -
Empathiestudie der Generationen
Im Auftrag von Mondelēz
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Medizinstudie - Nachwuchkräfte im Gesundheitswesen
Im Auftrag der Universität Tübingen
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Sudie Fußballfans in der Generationenbetrachtung
Im Auftrag des 1. FC Köln
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Studie zu Frauen fördern, Talente sichern, Zukunft gestalten
Im Auftrag von Cordes & Graefe
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Generationespezifisches Kaufverhalten im Einzelhandel
im Auftrag der Feneberg Lebensmittel GmbH -
U.v.m.
Youth Trend Study 2025
The Future of Germany
In the Youth Trend Study 2025 (Jugendtrendstudie 2025), over 5,649 people provide a ruthless insight into their attitude to life – between fear of the future, political division and the desire for more self-determination.
What happens when fear becomes a constant companion?
The Youth Trend Study 2025 shows: Generation Z is growing up in a climate of uncertainty, over-exertion, and fear of the future. Instead of hope, there is mistrust – of politics, society, and themselves. Traditional security is crumbling, the middle class is tearing apart – and the world of work is being radically transformed by AI.
Key findings of the Youth Trend Study 2025
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Many young women have a strong fear of men – none of them feel free of fear in public spaces.
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Generation Z is suffering from increasing over-exertion, insecurity and disorientation.
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Women to the left, men to the right – the middle is losing importance.
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Fear of job loss due to AI is widespread; flexible working hours are demanded.
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Those who are committed have fewer fears and more satisfaction with life.
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Compulsory military or community service is strongly rejected by many.
The study can be found and downloaded here by clicking on the picture:
In the Youth Trend Study 2025 (Jugendtrendstudie 2025), over 5,649 people provide a ruthless insight into their attitude to life – between fear of the future, political division and the desire for more self-determination.
What happens when fear becomes a constant companion?
The Youth Trend Study 2025 shows: Generation Z is growing up in a climate of uncertainty, over-exertion, and fear of the future. Instead of hope, there is mistrust – of politics, society, and themselves. Traditional security is crumbling, the middle class is tearing apart – and the world of work is being radically transformed by AI.
Key findings of the Youth Trend Study 2025
-
Many young women have a strong fear of men – none of them feel free of fear in public spaces.
-
Generation Z is suffering from increasing over-exertion, insecurity and disorientation.
-
Women to the left, men to the right – the middle is losing importance.
-
Fear of job loss due to AI is widespread; flexible working hours are demanded.
-
Those who are committed have fewer fears and more satisfaction with life.
-
Compulsory military or community service is strongly rejected by many.
The study can be found and downloaded here by clicking on the picture:
Our references
