Obligation towards society
The Institute for Generation Research is one of Germany's most important sources of inspiration for politics, business, and society in relation to generations, youth, and trends. This is one of the reasons why Dr. Rüdiger Maas was appointed to the advisory board of the Foundation for the Rights of Future Generations. The Institute sees its mission as promoting understanding between the generations with the aim of successful coexistence and a sustainable future that is fair to all generations.
Generational research and future studies
Thanks to its pioneering spirit, the Institute for Generation Research is ahead of its time with its social studies. This is due to the research branch of futurology, which is represented under the umbrella of the Institute for Generation Research by the industrial engineer Hartwin Maas.
Generation Thinking®
Study and Gen Z
The Institute for Generation Research was the first scientific institute to conduct the largest study on the popularly known cohort of Generation Z in German-speaking countries. The Generation Thinking® study proved that trend and youth surveys alone cannot provide valid results for an entire generation. The number of Generation Z studies is currently overwhelming, but the amount of data that is actually usable from a scientific point of view is very low.
Total E-Quality Diversity
The institute developed the Generation Thinking® method based on the Generation Thinking® study. In 2019, this method was awarded the TOTAL E-Quality rating. This award is given to organizations from the fields of business, science, and administration, as well as associations that successfully implement equal opportunities in their personnel and organizational policies. TOTAL E-QUALITY stands for Total Quality Management (TQM), supplemented by the gender component (Equality).
Institute for Generation Research
The reason for founding the Institute for Generation Research was to counter this flood of information with scientifically valid methods. The Institute for Generation Research is therefore made up of scientists from the fields of psychology, sociology, philosophy and STEM subjects. Interdisciplinary cooperation is urgently needed when it comes to the topic of generations.
First Mover:
The Generation Alpha Study
The Institute for Generation Research was also the first mover in the largest and first study on the age cohort of Generation Alpha. For this study, over 22,000 children were assessed by educational professionals. The study has received multiple awards. Parts of the study can be found in the Spiegel bestseller “Generation lebensunfähig” (Generation Unfit for Life) as well as in the Hanser reference book “Generation Alpha” (author: Dr. Dipl.-Psych. Rüdiger Maas, M.Sc.) and in many other specialist and scientific publications.
Tim Berendonk
tagesschau, ARD
“When it comes to generations and their research, you can’t ignore the Institute for Generation Research”
Inka Schneider
Das! NDR
“Rüdiger Maas is the best-known generation researcher in Germany”
Prof. Dr. Christian Montag
University of Ulm, Germany
“When it comes to Generation Z, Rüdiger Maas is the best source”
Jens Herrmann RBB
“Probably the best-known Generation Z expert in Germany”
Jens Herrmann RBB
“Probably the best-known Generation Z expert in Germany”
Key Driver and Keynote Speaker
The Institute for Generation Research quickly generated interest from companies and organisations beyond the German-speaking world. The founders of the Institute for Generation Research, brothers Rüdiger and Hartwin Maas, present the results of their studies as international keynote speakers to audiences from all over the world, from India to Colombia, from Norway to South Africa.
A selection of our keynote speeches, keynote Impulses and workshop sessionss
Generation Alpha
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What drives Generation Alpha?
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Will Generation Alpha be the most competent generation?
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What skills will Generation Alpha (Genα) need in the future?
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How we are depriving our children of their future?
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Generation Z and Generation Alpha, what awaits them?
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Happiness through frustration
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What we should know about Generation Alpha
Generation Z
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What makes Generation Z and Generation Alpha tick?
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Consumer behaviour of Generation Z
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Accelerate your digital transformation. Generation Z is already here!
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Is Generation Z contradictory or congruent?
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What comes after Generation Z?
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Political behaviour of Generation Z
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Generation Z: digitalisation versus sustainability
Generations and futures
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Is there a conflict between the generations?
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Challenges and potentials of future generations
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Cyberpsychology, effects of internet consumption on school, studies and work
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Future of Work (New Work) - skills of the future, challenges of today
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Effects of the corona crisis on the generations
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Age diversity in companies
